At She’s Fly, we’re revolutionizing outdoor gear and guiding with a mission to empower women in nature. Founded by women, for women, we craft high-quality gear and curate experiences that ensure comfort, confidence, and connection in the wild.
Meet the Visionaries Behind She’s Fly
Dylan: Turning Passion into Purpose
In 2010, Dylan discovered fly fishing as a way to honor her late husband, Tony. What began as solace soon ignited a deeper love for the sport—and a frustration with the lack of gear designed for women. Teaming up with Emily, she channeled her expertise as an Agile Solutions Architect into building She’s Fly, a brand that bridges the gap in outdoor inclusivity.
When not redefining the industry, Dylan balances her tech career with adventures in music, travel, and cherished time with her pets in Fort Collins, CO.
Emily: Defying Norms, Championing Nature
A true Colorado spirit, Emily grew up challenging stereotypes—whether scaling mountains or advocating for National Parks and Public Lands. Her passion for fly fishing reflects her belief that the outdoors should be accessible to all, free from outdated industry biases.
As co-founder, Emily merges her rebellious energy with Dylan’s vision, creating spaces where women thrive. Off-duty, she’s chasing sunsets with her dogs or embarking on spontaneous road trips.
Why She’s Fly Stands Out
- Gear Designed by Women, for Women: No more compromising on fit or function.
- Inclusive Community: Small-group clinics and events that prioritize learning and camaraderie.
- Adventures with Intent: Every outing fosters confidence and connection to nature.
Ready to Fly?
Join us—whether you’re casting your first line or seeking gear that finally gets you. Reach out today and redefine your outdoor journey.
(Contact details or CTA can be added here.)
Revised Structure Highlights:
- Stronger headline with clear value proposition.
- Founders’ stories streamlined to emphasize their unique roles and shared mission.
- Added a "Why Us" section for quick audience engagement.
- Tighter narrative flow, removing redundancies while keeping personal touches.
- Call-to-action for immediacy.